Beyond loyalty schemes and personalized marketing, retailers aim to provide a better total experience for their customers. With the continuous digitalization, customers are willing to be supported in getting more efficient in their day to day operations, being assisted by their retailers. Taking the customers on a journey throughout their busy lifetimes, while offering them personalized assistance in balance with respect to their privacy.
Carlo Van Stichel
Carlo Van Stichel
DPO @ Carrefour Belgium (Ext.) & Partner @ The Bayard Partnership